Design · September 2024
Glasses You Would Wear Anyway
Our first principle has never changed: the technology has to earn its place on a frame you already love.
When we set out, we made one promise to ourselves that has shaped everything since. These had to be glasses you would happily wear even if every chip inside them went dark. Eyewear first, technology second.
The G1, introduced in 2024, was our first full expression of that idea: a green micro-LED display you only notice when you need it, sitting inside a frame designed to look like nothing in particular. Translate, Navigate, Teleprompt, QuickNote and Even AI all live behind a piece of eyewear that does not announce itself.
That ordering, beautiful object first, capable device second, is the hardest discipline in this company. It is also the reason people keep the glasses on after the novelty fades. Everything that follows in this log grows from that single, stubborn rule.